An action to promote reading, this time in the business field. The campaign encourages business people/ owners to write three books that they have read on the back of their business cards. Our suggestion for them is to write a title of a poetry book, one of fiction and one non-fiction.
A conversation starts more easily if you have information on where to start, so the recommendations could break the ice in many situations. In addition to this, Daisler Print House have joined this idea, and the verso of the business cards will be printed free of charge by them.